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Privacy Policy

Last updated: August 17, 2026

1. Who We Are

This website is operated by The Viral App LLC, a Delaware limited liability company. We are a digital marketing agency specializing in UGC campaigns, influencer management, and growth strategies for B2C mobile applications.

• Website: theviralapp.com
• Contact: lucas@theviralapp.com

2. Information We Collect

2.1 Information You Provide

We collect information you voluntarily provide when you:

• Schedule a call through our calendar booking system (Google Calendar). This may include your name, email address, and any notes you add.
• Contact us via email or social media.
• Apply as a creator through our creator application forms, which may include your name, social media handles, phone number, and portfolio.
• Engage as a client by entering into a service agreement, which involves business contact information, billing details, and campaign-related data.

2.2 Information Collected Automatically

When you visit our website, we may collect certain information automatically, but only if you consent to analytics cookies:

• Google Analytics (G-W5FRF05Q1N): Page views, session duration, referral source, device type, browser, approximate geographic location (country/city level). Google Analytics uses cookies to distinguish unique users. We use Google Consent Mode v2, which means analytics data is not collected until you click "Accept" on the cookie consent banner.
• Server logs: Your IP address, browser type, and requested URLs are recorded in standard server access logs for security and operational purposes. These logs are retained for up to 90 days.

2.3 Information We Do Not Collect

We do not collect:

• Payment card or bank account details through this website (payments are processed through third-party invoicing and wire transfers)
• Government-issued identification numbers
• Precise geolocation data
• Information from minors under 16 years of age

3. How We Use Your Information

We use the information we collect for the following purposes:

• Service delivery: To provide UGC campaigns, influencer management, and related services to our clients
• Communication: To respond to inquiries, schedule meetings, and send service-related communications
• Analytics: To understand how visitors use our website and improve content and user experience (only with consent)
• Legal compliance: To comply with applicable laws, regulations, and legal processes
• Security: To detect and prevent fraud, abuse, and security incidents

We do not use your information for automated decision-making or profiling.

4. Cookies and Tracking

4.1 Cookie Consent

We use a cookie consent banner on our website. When you first visit, analytics cookies are blocked by default. You can:

• Accept: Enables Google Analytics to collect anonymized usage data
• Decline: No analytics cookies are set. The website works normally without them.

Your preference is stored in your browser's local storage and persists across visits. You can change your preference at any time by clearing your browser's local storage for this domain.

4.2 Cookies We Use

Cookie	Purpose	Duration	Type
_ga	Google Analytics: distinguishes unique users	2 years	Analytics (consent required)
_ga_*	Google Analytics: maintains session state	2 years	Analytics (consent required)

We do not use advertising cookies, retargeting pixels, or third-party tracking scripts beyond Google Analytics.

5. How We Share Your Information

We do not sell, rent, or trade your personal information. We may share information with:

• Google (Analytics): Anonymized website usage data, only with your consent. See Google's Privacy Policy.
• Service providers: We use third-party tools to operate our business (Notion for project management, Slack for communication, Google Workspace for email and documents, Supabase for data storage). These providers process data on our behalf under their respective privacy policies and data processing agreements.
• Legal requirements: We may disclose information if required by law, court order, or governmental regulation.
• Business transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.

6. Creator and Client Data

If you are a UGC creator in our network or a client of The Viral App:

• Your data is handled under the terms of your specific agreement (Creator Agreement or Digital Marketing Services Agreement)
• We collect and process data necessary to deliver services, manage payments, and track campaign performance
• Creator data may include: name, social media handles, phone number, payment information, content performance metrics
• Client data may include: business contact information, campaign briefs, performance reports, billing information
• This data is stored securely and retained for the duration of the business relationship plus any legally required retention period

7. Data Security

We implement appropriate technical and organizational measures to protect your information, including:

• HTTPS encryption on all pages
• HTTP security headers (HSTS, X-Frame-Options, X-Content-Type-Options, Content-Security-Policy, Referrer-Policy)
• Access controls limiting who can access personal data within our organization
• Regular review of security practices

No method of transmission or storage is 100% secure. While we strive to protect your information, we cannot guarantee absolute security.

8. Data Retention

• Website analytics: Google Analytics data is retained for 14 months, then automatically deleted
• Server logs: Retained for up to 90 days
• Business communications: Retained for the duration of the business relationship
• Creator/client data: Retained for the duration of the agreement plus 2 years for legal and accounting purposes
• Cookie consent preference: Stored in your browser's local storage until you clear it

9. Your Rights

Depending on your location, you may have the following rights regarding your personal information:

All Users

• Access: Request a copy of the personal information we hold about you
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your personal information
• Opt-out of analytics: Decline cookies via the consent banner or clear local storage

European Economic Area (GDPR)

If you are in the EEA, you additionally have the right to:

• Restrict processing of your personal data
• Data portability (receive your data in a structured, machine-readable format)
• Object to processing based on legitimate interests
• Withdraw consent at any time
• Lodge a complaint with your local data protection authority

Our legal basis for processing is: consent (analytics), legitimate interest (security, service delivery), and contract performance (client/creator services).

California (CCPA/CPRA)

If you are a California resident, you have the right to:

• Know what personal information we collect and how it is used
• Request deletion of your personal information
• Opt out of the sale or sharing of personal information (we do not sell personal information)
• Non-discrimination for exercising your privacy rights

To exercise any of these rights, contact us at lucas@theviralapp.com. We will respond within 30 days.

10. International Data Transfers

The Viral App LLC is based in the United States. If you are visiting from outside the United States, your information may be transferred to, stored, and processed in the United States or other countries where our service providers operate. By using our website, you acknowledge this transfer. We take steps to ensure your data is treated securely and in accordance with this Privacy Policy.

11. Children's Privacy

Our website and services are not directed to individuals under the age of 16. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us and we will promptly delete it.

12. Third-Party Links

Our website may contain links to third-party websites (e.g., Google Calendar for scheduling, social media profiles, case study references). We are not responsible for the privacy practices of these external sites. We encourage you to review their privacy policies before providing any personal information.

13. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Material changes will be communicated through a notice on our website. Your continued use of the website after changes constitutes acceptance of the updated policy.

14. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our data practices, please contact us: