How we turned TikTok creator content into a repeatable acquisition channel for Clicked, the camera app that helps you recreate any photo you've saved, with 15 creators across Europe, the US and LATAM.
“The Viral App helped us scale our TikTok creator content into a repeatable acquisition channel. In 3 cycles, their team of 15 creators across Europe, the US and LATAM published over 2,000 videos and generated 26.9M views. They scaled the format fast, kept quality consistent, and helped us tie views to real App Store installs. Great team, very easy to work with.”
Clicked turns any photo you've saved into a see-through guide in your camera, so you can recreate the shot and edit it in the same app. The team wanted more than a few lucky viral posts: they needed TikTok creator content to become a repeatable acquisition channel that they could measure in App Store installs.
We built and managed a team of 15 UGC creators across Europe, the US and LATAM, so Clicked could reach several markets at once with native, in-language content.
Each cycle we tested hooks, kept what worked and rolled it out across the roster quickly. Formats built around the app's core trick, recreating a photo you love, became the backbone of the campaign, with hooks like "the Pinterest it-girls were hiding this hack from us".
Over 3 cycles the team published more than 2,000 videos. Briefs, reviews and feedback loops kept quality consistent as volume grew.
We worked with Clicked to connect creator views to real App Store installs, so every cycle was judged on acquisition, not just reach.
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