UGC & Influencer Marketing Case Studies.
Real Results for Mobile Apps.

Cal AI had a breakthrough feature — snap a photo of any meal and instantly get macro breakdowns — but needed to turn product-market fit into a scalable acquisition machine. No influencer infrastructure, no CRM, no repeatable content engine. They needed to go from zero to hundreds of creator partnerships, fast.

• Recruited and managed 250+ influencers across TikTok & IG Reels on a performance-based CPM model (pay-per-view)
• Built a custom CRM and automated outreach pipeline processing 1,000+ creator leads per week
• Developed and A/B tested 15+ content formats anchored around the "photo-to-macros" viral hook
• Scaled from 0 to 1,000+ videos per month with a dedicated operations team
• Implemented tracking & attribution across TikTok organic, Spark Ads, and Instagram promo codes
• Created systematic content briefs, revision workflows, and quality control processes

VibeCode entered a crowded AI/no-code market with zero brand awareness. Their initial influencer attempts yielded CPMs over $50 — completely unsustainable. They needed massive content volume at radically lower costs while building brand presence on TikTok and Instagram.

• Scaled from 0 to 40 active UGC creators in under 10 weeks with a dedicated recruitment pipeline
• Built a high-volume content factory producing 1,500+ videos/month across fresh TikTok accounts
• Engineered content formats specific to the "vibe coding" trend — build-along demos, before/after reveals, speed-build challenges
• Dropped CPM from $50+ to $2 through systematic format testing (25x cost efficiency improvement)
• Created branded TikTok accounts with creators posting as "VibeCode evangelists"
• Managed $20K/month creator budget with full P&L tracking and ROI attribution

Invoice Fly had strong product-market fit in the contractor/freelancer niche but zero influencer marketing infrastructure. They needed an agency to build the entire growth engine — team, systems, processes — and then hand it off to run internally. Goal: 0 to 200+ videos/month in under 2 months.

• Assembled a 4-person ops team from scratch (2 creator managers, 1 content strategist, 1 QA lead)
• Recruited and onboarded 40+ active influencers per month in the contractor/trade niche
• Created niche-specific content: "day in the life" contractor stories, invoicing pain-point hooks, "how I get paid" reveals
• Scaled from 0 to 200+ videos/month in under 8 weeks
• Hit 40M views/month by month 3 with a $2 blended CPM
• Documented every SOP and workflow, then transferred the full team and system to the client

Hevy, a popular gym tracking app with 5M+ users and $30M+ ARR, wanted to expand into Brazil — the world's second-largest fitness market. Zero creator relationships in LATAM, different cultural norms around content, and a Portuguese-speaking audience that required fully localized campaigns.

• Identified and recruited 90+ Brazilian fitness creators across TikTok and Instagram in under 2 months
• Adapted content frameworks for Portuguese-speaking audiences — localized hooks, culturally relevant workout scenarios, Brazil-specific fitness trends
• Managed creator relationships, content briefs, and posting schedules across time zones
• Built attribution tracking for the Brazil market to isolate campaign impact from global growth
• Turned Brazil into the app's 2nd largest revenue stream globally

Swyped was pre-launch with no users, no brand presence, and no content. They needed to validate the concept, build hype, and drive massive awareness in the competitive dating app space — all on a lean budget. The target: prove product-market fit through organic reach before investing in paid acquisition.

• Designed a pre-launch UGC blitz: 12 creators producing high-volume content from day one
• Managed all operations via Discord — content briefs, approvals, scheduling, and creator communication in a single workspace
• Produced 595 videos in 45 days targeting dating-adjacent audiences (relationships, self-improvement, humor)
• Achieved $0.25 CPM through raw, authentic content that felt native to the For You page
• Optimized App Store listing and creative assets for a 37.7% conversion rate
• Identified 3 winning formats within the first 10 days through rapid testing

Spoil.Me was an early-stage gifting app that needed to build its entire growth infrastructure from day one. Beyond just views, the founders needed systems: a creator pipeline, a lead database, content processes, and the operational backbone to sustain organic growth long-term.

• Infrastructure-first approach: built the CRM, creator pipeline, content approval flow, and tracking before scaling volume
• Recruited and managed 30 creators across gifting, lifestyle, and relationship niches
• Developed content frameworks around gifting moments: birthdays, anniversaries, "treat yourself" hooks, viral unboxing
• Built a 7,892-person lead database through organic content funnels and landing page optimization
• Achieved a breakout hit: single video reached 6M views and drove 12K+ downloads
• Established repeatable processes the founding team could run independently