Watch The Full Breakdown

Mac walks you through exactly what's inside the academy, what you'll learn, and how the guaranteed job placement works.

Cal AI: From Zero to $3M+/mo

The Viral App's creator network generated 250M+ views per month for Cal AI using the exact same UGC strategies taught in this course. Over 250 creators produced 1,000+ videos monthly, scaling the app to 5M+ users. The system works. Now you can learn it.

5M+

Users

$3M+/mo

Revenue

250M+

Views/mo

250+

Creators

1,000+

Videos/mo

4X

ROAS

A step-by-step system to become a paid UGC creator

Seven focused modules that take you from "where do I even start?" to landing real paid brand deals.

MODULE 1 UGC Foundations 4 lessons · Mackenzi

What UGC actually is (and why it's not influencing)
Why brands pay creators with zero followers
Income reality: what you can actually earn
Your first 90 days game plan

MODULE 2 Content That Converts 4 lessons · Mackenzi

The 15-second video structure
5 hook types that stop the scroll
The 6 formats that go viral
Show don't tell: visual proof over adjectives

MODULE 3 Your Setup: Gear, Accounts, Profile 4 lessons · Mackenzi

Gear: your phone is enough ($50 starter kit)
Account warm-up: the 7-day process
Profile and bio optimization formula
Filming basics: lighting, audio, framing

MODULE 4 Build a Portfolio That Lands Deals 4 lessons · Mackenzi

Pick your niche (high-rate categories)
Film your first 5 spec videos
Portfolio structure: strongest first
Where to host your portfolio

MODULE 5 Getting Brand Deals 4 lessons · Lucas & Tomas

What brands actually look for (5 criteria)
3 video types every portfolio needs
The pitch that gets replies (4-line framework)
The creator call + reading a brief

MODULE 6 Pricing & Getting Paid 4 lessons · Mackenzi

What to charge at every level ($10-$600+)
4 deal structures explained
Negotiation: name your rate first
When and how to raise your rates

MODULE 7 Scaling to Full-Time 5 lessons · Mackenzi + Audition

Batch filming and systems
Building retainers and repeat clients
Tracking performance and iterating
Full-time transition (4 readiness signals)
The Audition: submit your video for placement

Real messages from our creators

The Creator Academy Guarantee

🛡️

We stand behind this community.

Complete the course, do the work, and if you haven't landed your first paid brand deal within 90 days of finishing Module 7, we get on a call with you personally to figure out what's blocking you. Those calls continue monthly until you land that first deal. Zero risk - the entire program is free.

This course is for you if...

You want to earn money creating content but have no idea where to start
You've seen creators getting paid for UGC and want in but don't know the system
You're already creating content but struggling to land paid deals
You want a proven path with guaranteed placement, not generic advice
You're ready to do the work and just need someone to show you the exact steps

Everything you need to land your first paid deal.

Here's what's included when you join the UGC Creator Academy today.

UGC Creator Academy: Core Course

Seven modules of video lessons with full text support. From "where do I start" to your first paid UGC deal. Lifetime access. All future updates included.

$497

30-Day Action Plan

A weekly action worksheet that turns the course into a rhythm. By day 30, you're pitching, filming, and tracking, not still planning.

$97

Pitch Template Pack

The exact pitch templates, DM scripts, and email templates used by creators in The Viral App's network. Plug in your info and send.

$97

Brand Deal Tracker

Spreadsheet tracker for pitches, responses, contracts, payments, and deadlines. Stay organized as you scale from 1 to 10+ clients.

$67

Rate Card + Negotiation Scripts

Know exactly what to charge at every level. Includes word-for-word negotiation scripts and usage rights pricing guide.

$47

UGC Glossary + Reference Library

Plain-English glossary of UGC terms (whitelisting, usage rights, CPM, Spark Ads) plus the complete resource library.

$27

$832 → FREE

JOIN THE FREE COMMUNITY 100% free. No credit card required. Instant access.

Everything Above. 100% Free.

No tiers. No upsells. Join our free Skool community and get instant access to the full course, templates, and creator network.

JOIN THE FREE COMMUNITY Instant access. No credit card. No catch.

Meet Your Instructors

A UGC creator who's been in the trenches, and two founders who've hired hundreds of creators.

Mackenzi Cox

UGC Creator · Course Instructor

Viral content specialist who has gone viral multiple times across TikTok and Instagram. Mackenzi teaches you the creator side: how to make content that blows up and keeps clients coming back.

Lucas Patiri

Co-Founder, The Viral App

Co-founded The Viral App in 2022. Led growth for 30+ apps using creator-led strategies. Lucas teaches the founder perspective: what makes apps hire creators.

@lucaspatiri_ LinkedIn

Tomas Boismene

Co-Founder, The Viral App

Scaled Cal AI to $3M+/mo using creator-led growth. Built growth systems for 30+ B2C apps. Tomas teaches what high-performing content looks like from the data side.

@tomasboismene LinkedIn

Frequently Asked Questions

Got questions? We've got answers.

Who is this course for?

Anyone who wants to get paid creating short-form video content for brands and apps. Whether you're a college student, a full-time employee looking for a side income, or someone who wants to go full-time as a UGC creator, the course covers everything from zero to your first paid deal and beyond.

Do I need prior experience with content creation?

No. The course starts from absolute zero. Module 1 covers what UGC is, Module 3 walks you through gear (your phone is enough), and Module 4 helps you build your first portfolio. Many of our students had never filmed a video before joining.

How does the guaranteed placement work?

Complete all 7 modules, then submit your audition video in Module 7. If your content meets our quality bar, we place you directly with one of our app clients. You'll get a real brief, create real content, and get paid. If you don't pass the first time, we give specific feedback so you can resubmit.

What kind of results can I expect?

That depends on your effort. Students who complete the course and follow the 30-day action plan typically land their first paid deal within 4 to 8 weeks of finishing. Earnings range from $200 to $2,000+ per month depending on how many clients you take on and how quickly you build your portfolio.

How is this different from free UGC content on YouTube?

Free content tells you what UGC is. This course gives you the complete system: the exact pitch templates that get replies, the pricing frameworks, the portfolio structure, and the audition path to guaranteed placement. Plus, Modules 5 and 6 give you the perspective from actual app founders who hire creators, which no other course offers.

What equipment do I need?

A smartphone (iPhone or Android from the last 3 years). That's it. Module 3 covers a $50 starter kit for better lighting and audio, but you can start with just your phone. No fancy cameras, no editing software subscriptions, no studio.

How long do I have access?

Lifetime access. All 7 modules, 29 lessons, bonus materials, and any future updates we add. Watch at your own pace, revisit anytime.

What if I'm not happy with the course?

We offer a 30-day money back guarantee, no questions asked. If the course isn't what you expected, email us and we'll refund you in full. Beyond that, if you complete the course and don't land a deal within 90 days, we get on monthly calls with you until you do.

Can I really make money with zero followers?

Yes. UGC is not influencer marketing. Brands don't care about your follower count. They care about your ability to create authentic, scroll-stopping content. Some of the highest-paid creators in our network have fewer than 500 followers on their personal accounts.

How long does it take to complete the course?

Most students complete it in 1 to 2 weeks when following the 30-day action plan. Each module is designed to be actionable: watch it, then do it. You'll be filming your first spec videos by Module 4 and sending your first pitches by Module 5.

Get Paid to Create Content for Apps. Guaranteed.

Watch The Full Breakdown

Cal AI: From Zero to $3M+/mo

A step-by-step system to become a paid UGC creator

Real messages from our creators